Pushing Your Mission And Creating A Lasting Impact On Your Business

In this episode of Entrepreneurial Impact, David Donaldson and Joe Martin discuss the importance of starting with "why" when attracting talent or promoting a business. Using Simon Sinek's book "Start with Why" as a reference, they emphasize that people don't buy what you do, but why you do it. They highlight the need to articulate the value and mission behind a business, rather than solely focusing on the tangible aspects. Tune in to learn more about the power of starting with "why" in business.