Building a Brand through Authenticity on Social Media with Michelle Doherty

In this engaging episode of the Entrepreneurial Impact podcast, hosts Joe Martin and Dave Donaldson sit down with Michelle Doherty, a dynamic real estate professional who has harnessed the power of social media to build her brand and business. Michelle shares her journey in the real estate industry, emphasizing the importance of authenticity and staying true to oneself in social media marketing. She also delves into the significant social impact of real estate, such as helping families build generational wealth and being part of important milestones in people's lives.

Michelle Doherty discusses her journey in real estate and how she has successfully built her brand through authentic social media engagement. She underscores the importance of authenticity in social media, offering insights on how real estate professionals can leverage these platforms effectively. Michelle highlights the broader social impact of real estate, including its role in fostering generational wealth and marking significant life events. She also encourages young leaders to step into executive roles and emphasizes the strength of trade associations in unifying and advocating for the real estate community.

Main Talking Points:

🗣 [00:01:30] Michelle’s Early Career: From starting in real estate to building a personal brand.

🗣 [00:05:45] The Power of Authenticity: How being genuine on social media drives engagement.

🗣 [00:10:20] Social Impact of Real Estate: Helping families build generational wealth.

🗣 [00:15:30] Young Leaders in Real Estate: Encouraging involvement in executive roles.

🗣 [00:20:10] Strength of Trade Associations: Their role in unifying and advocating for the industry.

Quotes from the Episode:

💬 [00:06:15] "Social media can be dialing for dollars, but more authentic interactions."

💬 [00:11:40] "Helping families build generational wealth or become the first homeowner in their family lineage."

💬 [00:18:20] "Young leaders being more involved and showing that being a high producer doesn't mean you don't have time for leadership."

Resources Mentioned:

🎨 Canva - A graphic design platform used by Michelle for creating social media content

🎙️ Riverside.fm - Platform used for recording high-quality podcast episodes

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Follow Michelle Doherty (@michdoh) on IG.

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